Shylender Tadishetty Crafting Solutions for Real Estate Success
It all began with a moment of curiosity. Three decades ago, Shylender Tadishetty came across Wings Accounting Software. It was an idea that sparked a vision to build something of his own that could transform how businesses work.
In 1992, with minimal investment and limited resources, Shylender took his first step into entrepreneurship by starting Exnora Infosys. His goal was simple yet ambitious: to create a product that could make business operations easier and more efficient. Within three months, that dream took shape in the form of “FINEX,” an accounting software that became the foundation for the development of many software products at Marami.
The strength of FINEX lies in its flexibility and simplicity. It enabled companies to transition from manual accounting to computer-based systems effortlessly. This early success gave Shylender the confidence to explore further. Within six years, his team expanded into the development of 18 diverse domains, like payroll, inventory, hospitality, cooperative banks, and property management. Each project was a step toward refining his vision of delivering solutions that matter.
Yet, the turning point came with the city of Hyderabad itself. The real estate market was growing rapidly, and businesses in this sector needed more than just accounting software; they needed complete management solutions. Marami responded with Realex, a specialized real estate management software. The product quickly gained recognition, and Shylender made a decisive move. Instead of spreading resources thin across industries, he chose to focus entirely on the real estate domain.
That decision changed everything. Today, Marami stands as one of India’s leading software development companies in real estate management. For Shylender, the work never stops. Nearly thirty percent of the company’s resources continue to be dedicated to innovation and adapting Realex to the evolving needs of the industry.
What this journey truly reflects is more than technical expertise. It is the story of vision turned into action, of steady growth rooted in passion, and of a commitment to meeting real-world needs. For Shylender, it is proof that curiosity, when backed by dedication, can build not just products, but lasting legacies.
Let us learn more about his journey:
Defining Leadership Beyond Titles and Roles
Leadership extends far beyond organisational titles and roles. Shylender often reflects on this question with a smile, recalling the way the company developed as a team. At Marami, goals have always been set as common objectives rather than individual ambitions, despite Shylender being the sole business owner on paper.
Every colleague is seen as a responsible owner of their tasks, contributing with dedication. Leadership requires a constant growth perspective and careful planning to achieve
targets, which can be accomplished only through the right combination of effort and collaboration. While titles remain important for recognising talent based on achievements and experience, unity of command and span of control are defined through these roles to maintain organisational hierarchy.
Leadership Tested Through Challenges
Over the last thirty years, Shylender has navigated the fluctuations of the software development industry with resilience. The real estate sector, which forms the core of his work, experienced a recession more than three times during this period.
Managing receivables became a challenge, and for reasons well understood to him, he remained committed to his core competency in real estate and refrained from pressuring clients. Leading the company through difficult times demanded steadfast resolve, yet he maintained hope and determination. Eventually, both the real estate and IT industries recovered, reinforcing his belief in the value of resource optimization, efficient utilization, and financial discipline.
Balancing Results and People Development
After achieving success with its products, the organisation shifted focus toward creating a stable and predictable revenue model. It encouraged all customers to switch from annual maintenance payments to a monthly subscription plan, which strengthened consistent revenue inflows. In the service industry, such steady revenue is essential for long-term business sustainability.
At the same time, the company invests in its people through regular in-house training on the latest technologies. This ensures the team remains capable of meeting evolving technology requirements, upgrading software products, and delivering high-quality services to clients. These strategies have laid the foundation for the company’s expansion across India and into international markets.
Balancing Vision and Empathy in Leadership
Shylender asserts that true leadership requires both vision and empathy. He has previously explained this through the growth of Marami and the care extended to employees during challenging times.
His approach ensured that employees felt supported and valued, which resulted in a strong sense of gratitude toward the company. This balance of foresight and compassion has shaped his leadership style and strengthened the bond between the organisation and its people.
Leading Through Uncertainty with Strength and Knowledge
Technical strength and a thorough knowledge of the products developed serve as the foundation for staying grounded during uncertain times. For Shylender, this involves active engagement in every phase of product development alongside his team.
He believes software success comes from strong functional knowledge, a clear understanding of customer requirements, and the implementation of secure data systems. Every ounce of expertise and knowledge is brought into the product to ensure it reflects both precision and purpose.
Knowing When to Act and When to Hold Back
Experience plays a significant role in determining when to act decisively and when to exercise restraint. In situations that require a choice between moving forward and holding back, it is wise to remain calm and carefully consider possible solutions.
A composed mind offers clarity and the ability to make informed decisions about moving forward. Restraint becomes important when the mind feels unsettled or disturbed, as clarity is harder to achieve in such states.
Vulnerability as a Strategic Strength in Leadership
Vulnerability serves as an important part of effective leadership, especially when navigating competitive markets. Shylender maintains a constant awareness of the competition for his products.
He has developed a habit of understanding the market deeply and forecasting trends in the Real Estate Industry, which directly influences the performance of his software. This strategic approach enables him to maintain balance and composure in vulnerable situations while preserving leadership authority.
Encouraging Leaders to Question and Innovate
This is a deeply interesting topic, as the entire career of Shylender has been built on research and innovation. For him, research means questioning how to do, what to do, and when to do, and thereby deciding whether to proceed. In terms of innovation, his field requires regular product upgrades, which demand presenting products in ways that are different and exclusive.
Leadership Lessons for the Beginning of a Journey
The most important advice for a younger self would be to never give up and to keep exploring personal strengths and weaknesses.
Shylender emphasizes maintaining resilience and avoiding an attitude of surrender. He also highlights the importance of being careful and discerning when selecting the people to work with.
Personal Sacrifices in Leadership
Leadership often demands the devotion of significant time to official responsibilities, which can lead to reduced opportunities for family interaction. Such sacrifices are inevitable. Fortunately, Shylender’s family understands the situation, and he has not entered a mode of reconciliation.
Lasting Imprint of Leadership
Over three decades of experience have shaped a journey filled with challenges and achievements. Shylender considers himself an accomplished professional who has always placed employees first. Alongside his dedication to his team, he has contributed to society in every possible way within his means. He believes that those who have worked alongside him throughout these years will remember him for his actions and contributions.
